Boy Scout/ Girl Scout Focused Marketing
Rachel recognized a unique void in the marketing approach of the specific rafting company she represented, which essentially left out scout troops. There were no scout oriented advertising campaigns or sales efforts taking place.  After researching and investigating multiple avenues of approach, Rachel designed and marketed the "first in the industry" Whitewater Rafter Badge, presented only to scouts who rafted with that particular company.  The new Whitewater Rafter Scout Badge created such a BUZZ about rafting with scout troops that badges had to be re-stocked!

Mom's Day Email Sale
Utilizing study information published by Penn State University specifically for the rafting industry, it confirmed Rachel's suspicions that attention to Mom was being left out of the rafting trip sales process.  Rachel designed, tested, and implemented a one-day email only rafting trip sale (to a previously built database of 8,500 folks) targeted to mom's. In doing so generating 16 rafting reservations (booked during the off-season) totaling over 50 people in less than 24 hours.

Rafting Company Private Label Bottled Water
After all isn't a rafting company in the water business?  So why not sell bottled water? Rachel Dickson spear-headed the project from having the label designed and everything in between down to the customers-purchase, creating another revenue producing product that's not only fun but refreshing!

Artist's Specific Marketing--the art of it

Imagination and its expression is quickly becoming the next "animal on the extinction list." Art in its truest form has maintained its ability for those who create it to express their inner selves for all those who choose to see it. Taking on the philosophy of "Who said you can't color outside the lines" Rachel has launched multiple artist's websites! ...See portfolio for samples.

Web Presence for Fine Artists
Rachel continues to develop her love for art, be it wood sculpture, abstract painting, pen and ink and the like. Throughout this process she has come to know many artists personally and has discovered that there's a great need for these folks talented work and skills to be marketed & promoted. Be Significant offers special packages to fine artists catered to the specific needs of each artist.  To find out more email Rachel rachel@rachel-dickson.com or call 731.661.0897 to discuss how Be Significant can meet and exceed your individual needs.

Gallery of Artists
Rachel's newest adventure in her love for art has been her taking on the challenge and opening a new art gallery in the emerging downtown district of Jackson, TN. Of course, she's designed the website for this project and in the process has learned what it truly means to market and promote art and artists. Rachel continues to learn about art, the art industry and promoting the arts through her daily challenging and pushing of her own illusional boundaries.   ...learn more